You may not know enough about search engine optimization to operate your own SEO agency, but that doesn’t mean you don’t have what it takes to get your blog off to a great start. There may come a time when you decide to hire an SEO company to fully implement an effective search engine optimization strategy on your behalf, but for now there are some things you can do to get the process started on your own.
The first thing you have to do is create a keyword list for your blog. Your keywords are the heart of your SEO strategy, and this list is what every SEO agency would start with if hired. You simply cannot do SEO without this list, and that requires a basic understanding of what keywords are how they are used. In the most basic sense, keywords are search terms that will be placed throughout your content and routed into articles and other websites as links into your blog.
Your keywords are chosen according to what your ideal readers are searching for. When someone goes to a search engine and types in a word to find information you can provide, what would they type? You can create some good keywords just by putting yourself into their mindset and asking what they might search for if they wanted to find your blog.
From there, you have to expand your keyword list by doing some research to discover what people are searching for to find information on your niche or topic. Google has a free tool that you can use, though an SEO company would have paid services that give more accurate and detailed results. You can at least get a good list started for your own purposes using the free tool.
Once you keyword list is established, go through the content on your Sommerseo blog and start weaving in your top keywords wherever they fall naturally. Do not force them into the context! They have to fit naturally, and they will if you have chosen keywords appropriate to your topic.
Try to establish one high demand keyword to serve as the main keyword for your entire blog, and then weave secondary keywords in as they fit. These keywords are there to tell the search engines what your blog is about so your site can be delivered to searchers looking for related information. You do not need a lot of keywords crammed in, so keep it conservative.